ONLINE ADVERTISING

Why Choose Online Advertising?

The general rule of thumb in marketing is to go where the people are. And the people are ONLINE.

Online Ads ONLY target your exact target audience when they are browsing online. They are much more cost effective than traditional media ad campaigns. We’re not saying you spend less budget but your budget is spent on your TARGET Audience!

EG Lets say you own a bathroom showroom, and y0u advertise in the national press ie Scottish Daily newspaper title.

Ask yourself – How many of those newspaper readers are homeowners? How many of those homeowners are actively in the market looking for a bathroom right now?

The reality probably not many.

Online ads deliver your ads can directly target anyone who is in the market right now looking to buy your EXACT products and services.

Online Advertising – Helping you hit your target, every time!

WHY WASTE AD BUDGET ON TRADITIONAL ADVERTISING?

Corrie D Marketing highly recommends online advertising for any business owner who is looking to advertise or promote their business products or services.

So you might have a promotional offer coming up that you want to advertise? Or you may just want to get your brand name out there and simply looking for some brand awareness?

Whatever your needs and requirements, whether your sector targets B2B (Business to Business) or B2C (Business To Consumer) we can help!

But which online ad platform we recommend, would depend on your marketing goals and the objectives for the business, your budget and your target audiences.

CDM (Corrie D Marketing) offer a fully managed service for Google Search & Google Display. With both on PPC (Pay Per Click) basis, which means you only pay when someone clicks on your ads.

So brand awareness is FREE and is a USP for Google campaigns if you’re not fussed about brand awareness.. As you pay on PPC not a CPM (Cost Per Thousand) impression basis.

One impression = One set of eyeballs.

Our first hour’s consultation is FREE so we’d carry out what we call a “need  find” to identify your business needs, goals and objectives during our initial meeting or telephone call.

Don’t DELAY CALL TODAY contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us here

The Benefits of Online Advertising V Traditional Media 

Traditional advertising ie TV Press, Magazines etc.is expensive, and not well targeted when compared with ONLINE Advertising Campaigns.

With ONLINE AD campaigns, we ONLY target your exact target audience, so this helps your ad budget to stretch much further than with traditional press so you pay the same amount but it would only target your EXACT target audience when they are online, so it would last longer than eg a full page ad in the national press.

Online ads mean you can connect and engage with them when they are online. But more importantly, RETARGET your online ads at previous website visitors who have expressed an interest in a particular product or service, we do this in a GDPR compliant fashion.

We highly recommend Google Search + Google Display PPC or RTB (Real Time Bidding) Programmatic (All Ad Networks). 

Advertising on either or all of these combined with our CDM Unique Lead Generation System ensures that you’re only paying when someone clicks on your ad and website visitors are often giving you their details engaging with your brand online, and asking you to contact them giving you permission and their details, before you’ve even picked up the phone!

Excited yet? You should be…

We also recommend for most businesses to have a representation on social media networks and Facebook and YouTube are the two biggest social media networks and this is where it is AT!

1st Hours Consultation IS FREE please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us using the contact form over on our website CLICK HERE

You no longer have an option of whether or not you should be including video in your digital marketing strategy it’s a neccessity.

11 Reasons To Advertise ONLINE

1. Google’s Display network is the biggest in the world. We offer both Google Search and/or Google Display PPC Online Ad Campaigns (ads appear on ANY device). Desktop, Laptops, Tablets & Mobiles.

2. RTB #RealTimeBidding Is even bigger than just using Google alone. Ads appear on ALL Networks ie Google, AOL, Yahoo, Bing, Yahoo etc. Ads also appear on ANY device ie Desktop, Laptop, Tablets, Mobiles (Smartphones) and can include Smart TVs.

Using QR Codes In Your Advertising Campaigns

Ideally suited for PRINT, PRESS, SIGNAGE – In our expert opinion. Not enough business owners are using QR Codes and when we do see these being used they are not being used to their best advantage.

Print ie flyers, brochures, signage and press ads could embrace digital by using QR codes in their print marketing collateral.

A QR could be used for example if you’re a property developer with showhomes for sale, but your showhomes are only open between limited opening hours eg 9am – 5pm Thursday – Monday.

Corrie D Marketing QR Code

So you could use a QR code linking to a spefiic URL Landing page on your website with eg a virtual tour of your properties so anyone visiting when you are closed (who will be sadly disappointed) trust me, I’ve ben there before, a better idea would be if they can scan the QR Code and view your VT (Virtual Tour) of your properties.

If you own a holiday park, park retirement homes or lodges you could use QR Code on your print/press ads with a link to a virtual tour of your park homes or holiday park.

In advertising we always recommend “sell the sizzle, not the sausage!” It’s an old one, but we like it 🙂