11 Reasons Why It’s Important For Businesses Need To Have A Strong YouTube Presence!
You no longer have an option of whether or not you should include video in your marketing – It’s a necessity!
Video is where it is AT when it comes to online. Nowadays IT IS crucial for businesses for several reasons.
A strong YouTube presence offers numerous benefits for businesses, including enhanced visibility, brand building, audience engagement, and monetization opportunities.
As video content continues to dominate the digital landscape, leveraging YouTube effectively can provide a significant competitive edge and drive long-term success
1. Marketing and Visibility –
Increased Reach: YouTube is the second largest search engine, making it a powerful platform for reaching a global audience.
SEO Benefits: Well optimized YouTube videos can improve search engine rankings, driving more traffic to a company’s website.
Website Design: Video is Engaging & Time Saving No-one wants to read lots of website copy. All of our clients websites include Video it’s a quick easy way to summarize your business, products and services.
2. Brand Awareness-
Visual Storytelling: Videos allow businesses to tell their brand story in a more engaging and memorable way compared to text or static images.
Consistent Branding: Regular video content helps reinforce brand identity and keeps the brand top-of-mind for consumers.
3. Customer Engagement –
Educational Content: Businesses can use YouTube to provide tutorials, how-to videos, and product demonstrations, helping customers understand and use their products effectively.
Customer Support: Video content can address common customer questions and issues, reducing the burden on customer support teams.
4. Lead Generation and Sales –
Product Promotion: Videos showcasing products can drive sales by providing a more detailed and persuasive view of the product’s features and benefits.
Calls to Action: Videos can include calls to action that direct viewers to a business’s website or landing page, generating leads and conversions.
5. Credibility & Trust-
Social Proof:
User-generated content and testimonials shared on YouTube can enhance a business’s credibility and trustworthiness.
Transparency: Behind-the-scenes videos and transparent communication can build trust with the audience.
6. Competitive Advantage –
Standing Out: In many industries, a strong YouTube presence can differentiate a business from its competitors.
Innovation: Utilizing the latest trends, tools & technolgies on YouTube can position a business as an innovator in its field.
7. Showcase Your Expertise –
Be seen as an Authority/Expert in your field: YouTube allows anyone personal or business to demonstrate their knowledge and skills in a particular area, establishing themselves as experts or thought leaders.
Build a Personal Brand: Regularly uploading content helps individuals create a personal brand that can attract job opportunities, collaborations, and sponsorships.
8. Monetization Opportunities-
Ad Revenue: Once individuals reach certain thresholds for subscribers and watch hours, they can monetize their channel through ads.
Sponsorships and Partnerships: A strong YouTube presence can attract brands looking to collaborate and reach the creator’s audience.
Merchandise Sales: Many content creators use their YouTube channels to promote and sell their own products.
9. Audience Engagement –
Community Building: YouTube allows individuals to connect with their audience on a deeper level through comments, live streams, and community posts.
Feedback and Interaction: Direct interaction with viewers can provide valuable feedback and foster a loyal community.
10. Portfolio Development –
For those in creative fields: A YouTube channel can serve as a dynamic portfolio showcasing your work.
11. Networking Opportunities:
A strong YouTube presence can lead to networking opportunities with other creators, industry professionals, and potential clients/suppliers or employers.
Here’s our YouTube channel we use this channel to promote our offers. PLUS to showcase any videos we’ve produced. See it here:
https://bit.ly/CDMYTChannel
We use our channel to promote our special offers, and run ad campaigns on YouTube and partner sites plus to showcase our portfolio of videos we’ve produced for clients throughout Scotland.
If you require help, get in touch contact Corrie-Dee Whaite Office: 01294 559480 or Mob: 07411 170758 and if possible we would sincerely appreciate any likes, shares, comments or subscribes to our channel.
Many thanks, as always! C x
Did you know?
- 68% of people between the age of 18-48 use YouTube to help make purchase decisions.
- But only 9% of businesses advertise on YouTube (*Source AdOutReach October 2019).
So if there was ever an opportunity? It’s right there.
As of July 2024, YouTube has approximately 2.49 billion monthly active users, making it one of the most popular social media platforms globally, second only to Facebook. This vast user base includes a diverse demographic, but the most active age group on YouTube is between 25 and 34 years old, accounting for about 21.3% of the total users. This is followed by the 18-24 age group, which makes up around 15.5% of users.
The primary reasons people use YouTube vary widely, but some of the most common uses include:
- Entertainment: Watching music videos, comedy shows, vlogs, and other forms of entertainment content.
- Education: Accessing tutorials, how-to videos, and educational content across various subjects.
- News and Information: Keeping up with current events, news stories, and informative documentaries.
- Product Reviews: Viewing reviews and unboxing videos to make informed purchasing decisions.
- Live Streaming: Engaging with live content, including gaming, events, and interactive live shows.
- Short-Form Videos: Consuming quick, engaging content through YouTube Shorts, which has become increasingly popular.
These diverse uses reflect YouTube’s role as a versatile platform that caters to different needs and interests of its global audience? (Source: Sprout Social)?.
Choose Corrie D Marketing to create your marketing videos and video ad campaigns
and we can deliver YOU AMAZING results which cost on average approx 1p-4p per view. Which can be proven with stats and view rates etc all available on request. To find out more CLICK HERE to use our online contact form or call TODAY: Office 01294 559480 or Mob 07411 170758
Video Content Uses
- Content for your digital marketing.
- Facebook Video Ads
- YouTube Channel content
- YouTube Ads (very similar to a TV ad but much more cost effective and targeted can target mutliple devices inc Tablets, Smartphones, Desktops and Laptops and Smart TVs.
- Social Media Content
- Website Content
- Blog Posts
What can you get nowadays for 1p?
Did I hear you say not much..A penny sweetie perhaps.
Well…Here’s A Recent Example.
We produced a short, promotional video for our Edinburgh Home Improvement client Ideal Windows And Conservatories, we know what works when it comes to online. It resulted in 1p per view – And this is pretty standard results we can deliver for our clients we’ve even resulted in 0.001p Click Through.
You can view our YouTube channel here
https://www.youtube.com/user/corriedeewhaite/videos?view_as=subscriber
Corrie D Marketing are constantly updating new marketing videos we’ve created for ourselves and our clients.
SPECIAL OFFER SEE VIDEO BELOW
