One Day Digital And AI Consultation

Introduction To A One Day Digital Marketing + AI Consultation

A one-day Digital + AI business consultation  or coaching, can provide immense value for businesses looking to enhance their digital and AI strategies and drive growth. These intensive sessions offer expert insights, detailed analysis, and actionable recommendations, tailored to your business needs.  We’ll explore what is involved in such a consultation, highlighting the key activities and deliverables you can expect. Or whether you may require regular ongoing coaching, a hold your hand service, delivered once per week or month. Book your 1 hour discovery call today.

During our 1 hour consultation/discovery call we’ll get to know each other and decide on the perfect package that’s going to help you reach your goals.

Digital Marketing Consultations are also available we offer training on digital marketing and social media marketing, producing videos and content for your channels inc AI tools to help you automate this to save your time and we’ll give you the skills required to eg set up YouTube channels, tools you can use to produce content ie videos & content for Tik Tok, Insta Reels, Facebook Stories, YouTube Shorts, Landscape videos inc Thumbnails, End Cards, How to Titles, Descriptions and SEO  and shortss .

Understanding Marketing Consultation –

Definition and Scope

A marketing consultation is a professional service where a marketing expert provides guidance, insights, and strategies to improve a company’s marketing efforts. Our  scope can range from digital marketing tactics to comprehensive brand positioning and market analysis.

Importance for Businesses

For businesses, a marketing consultation is crucial as it helps identify strengths, weaknesses, opportunities, and threats (SWOT). It also provides a fresh perspective on current strategies and offers new ideas to achieve marketing goals more effectively.

What to Expect from a One-Day Marketing Consultation:

Initial Client Meeting
The consultation starts with an initial client meeting, either in person or virtually, to understand the client’s needs, challenges, and objectives. This session sets the tone for the rest of the day and ensures alignment between the consultant and the client.

Discovery and Assessment Phase
During this phase, the consultant gathers information about the client’s business, industry, and competitors. This involves reviewing existing marketing materials, analysing market data, and understanding the client’s target audience.

Preparation Before the Consultation
Pre-Consultation Questionnaire – Clients may be asked to complete a pre-consultation questionnaire to provide background information about their business, current marketing strategies, and specific areas they need help with. This helps the consultant prepare and tailor the session to the client’s needs.

Client Briefing
A client briefing is conducted to discuss the questionnaire responses and clarify any ambiguities. This ensures the consultant has a comprehensive understanding of the client’s situation before diving into the analysis.
Data and Document Gathering
Clients need to gather relevant data and documents, such as marketing plans, performance reports, and customer data, for the consultant to review. This information is crucial for an accurate assessment and effective strategy development.
Setting Clear Objectives
Defining Goals
The consultation includes a session to define clear marketing goals. These could be increasing brand awareness, generating leads, boosting sales, or enhancing customer engagement.

Establishing KPIs
Key Performance Indicators (KPIs) are established to measure the success of the marketing efforts. These KPIs provide a benchmark to track progress and make necessary adjustments.

Comprehensive Market Analysis

Competitor Analysis
A thorough competitor analysis is conducted to understand the competitive landscape. This includes identifying direct competitors, analysing their strategies, and assessing their strengths and weaknesses.

Market Trends
The consultant reviews current market trends to identify opportunities and threats. Understanding these trends helps in crafting a relevant and effective marketing strategy.

SWOT Analysis
A SWOT analysis is performed to evaluate the client’s internal strengths and weaknesses and external opportunities and threats. This analysis provides a holistic view of the business environment.

Customer Analysis

Identifying Target Audience
Identifying the target audience is crucial for any marketing strategy. The consultant helps define the demographic, geographic, psychographic, and behavioural characteristics of the ideal customer.
Customer Personas
Creating detailed customer personas helps in understanding the needs, preferences, and pain points of the target audience. These personas guide the development of tailored marketing messages and campaigns.
Customer Journey Mapping
Mapping the customer journey involves outlining the various touchpoints a customer interacts with during their buying process. This helps in identifying opportunities to improve customer experience and drive conversions.

Review of Current Marketing Strategy

Assessment of Existing Campaigns
The consultant reviews the client’s existing marketing campaigns to assess their effectiveness. This includes evaluating the creative elements, messaging, channels used, and overall performance.

Analyzing Past Performance
Analyzing past performance involves reviewing metrics and data from previous campaigns to identify what worked well and what didn’t. This analysis provides insights for optimizing future efforts.

Identifying Gaps and Opportunities
Identifying gaps in the current strategy and uncovering new opportunities is a key outcome of the consultation. The consultant provides recommendations to bridge these gaps and capitalize on the opportunities.
Brand Positioning and Messaging

Brand Identity
The consultation includes a review of the client’s brand identity, including the brand’s mission, vision, values, and visual elements. Ensuring a strong and consistent brand identity is crucial for effective marketing.

Unique Selling Proposition (USP)
Defining the client’s Unique Selling Proposition (USP) helps in differentiating the brand from competitors. The USP highlights what makes the brand unique and why customers should choose it over others.

Crafting the Right Message

Crafting a compelling marketing message that resonates with the target audience is essential. The consultant helps in developing key messages that align with the brand’s identity and appeal to customers.

Digital Marketing Strategy – SEO and Content Marketing

The consultant can provide recommendations for improving the client’s SEO and content marketing efforts.

This includes optimizing website content, creating high-quality blog posts, and developing a content calendar.

Social Media Strategy
A robust social media strategy is essential for engaging with the target audience. The consultant helps in selecting the right platforms, creating engaging content, and planning social media campaigns.

Email Marketing Tactics

Email marketing remains a powerful tool for nurturing leads and retaining customers. The consultant provides tips on building an email list, crafting effective emails, and automating campaigns.

:read Generation, Advertising and Promotion Plans:
Online Ad Campaigns
Pay-Per-Click (PPC) campaigns can drive targeted traffic and generate leads quickly. Google PPC ads can be a highly effective digital marketing and online advertising strategy.

95 percent of people go to Google Search when looking for a product or service.

Display Ads can retarget your website visitors wherever they came from additionally they can also target keywords/behaviours/interests and/or in the market data.

Youtube video ads – Ads appear on YouTube and partner sites plus on streaming TV services and can drive brand awareness so great for lining up your ducks ie driving new traffic into your sales funnel from your unknown market.

The consultant can help in running online ad campaigns inc PPC, display and remarketing and/or YouTube ad campaigns to maximize ROI.

Budget Allocation

Effective budget allocation ensures that marketing efforts are cost-efficient. The consultant provides guidance on allocating the budget across different channels and campaigns.

  • Developing a Content Plan
  • Content Calendar
  • A content calendar helps in planning and organizing content creation and distribution. The consultant assists in developing a content calendar that aligns with the client’s marketing goals.
  • Content Creation Tips
  • Creating high-quality content that resonates with the target audience is crucial.
  • The consultant provides tips on content creation, including writing, designing, and multimedia production.
  • Distribution Channels
  • Choosing the right distribution channels ensures that the content reaches the target audience. The consultant provides recommendations on the most effective channels for content distribution.

AI analysis – Consultation,  can help with an initial analysis and make recommendations during follow up consultations or coaching. AI Tools can be used in recruitment, marketing for estate agents, landscapers, authors, content creators, influencers, any business owner can benefit from embracing AI and Digital.

To find out more about our discovery call visit Corrie D Marketing Discovery Call Onboarding Service Guide A4 Consultations or discovery calls costs £150+vat per hour. Payment terms are in advance. Call Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 alternatively you can email info@corriedmarketing.co.uk or you can use the contact form on our website CLICK HERE

CONTACT

“Multi-platform, multi-media opportunities translate into multi-choices. Social media and the Internet, in general, have turned life into an interconnected open-book exam - a sharp and important difference from the closed-book-exam shape of traditional research. (via Warc).”

Joel Rubinson

“Effective marketing is really quite simple: Identify your destination (goals). Determine how best to get there (strategy). Get started (tactics). Measure your progress (reporting and analysis). Make course corrections as needed (continuous improvement).”

Mac McIntosh, 2006

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