Digital Marketing –
Key trends in Digital Marketing:
Did you know Facebook & Google Ads dominated paid media ad spend in 2019?
(Source Emarketer, March 2019).
Helping You Hit Your Target Every Time
Recently the internet has overtaken newspapers in the UK for media consumption and predictions state that the internet will apparently overtake TV very soon.
The general rule of thumb in marketing, is to go where the people are and the people are online.
More importantly YOU need to be wherever your target audience is… And that is ONLINE Facebook is still the largest social media worlwide, with YouTube close behind!!!
Now we can clearly see just how much digital marketing and paid advertising has transformed the advertising industry.
Marketing has changed more in the last 2 years, than in the last 50.
Many years ago your top choices for advertising in the media were TV, newspapers and radio.
People now have more TV channels than ever before ie Sky, Virgin and BT where they can record their favourite TV programmes, fast forward and skip through TV commercial ads breaks.
They also watch TV differently. Binge-watching movies on Netflix and streaming movies and box sets.
Nowadays people have more choices of channels to consume media than ever before!
Streaming music replaces traditional radio channels. Music streaming services such as Spotify and Deezer. Playlists on smartphones and on YouTube, change the way people listen to music. Radio and buying CDs/Vinyl is now replaced with a playlist streaming music service providers ie Spotify and Deezer. And listening to pod-casts.
A recent survey went out on the streets, and the results showed that young kids don’t know what a radio is, or even how to switch one on.
The TIME IS NOW To Embrace Digital Marketing!
So if your still using traditional marketing methods? Which lets face it are not very well targeted and very expensive?
Nowadays there is A BETTER WAY by utilising one of Corrie D Marketings multi-award winning digital marketing techniques.
Convert your business TODAY from an offline business (using traditional offline marketing methods) ie print, to an online business.
Using our highly targeted, digital marketing methods. It’s better late than never!
Is Your Marketing Stuck In The 80s?
Still running expensive traditional press, radio & TV ads?
If you answered “yes” then your marketing is stuck in the 80’s.
Therefore you have got to ask yourself this question. If you are not embracing digital marketing – Why not?
Perhaps you don’t have the knowledge or skills in-house?
Digital Marketing can help you to transform your business from an offline business to an online business.
68% of 18-48 Year Olds Use YouTube To Help Make Purchasing Decisions! But ONLY 9% Of Business Owners Advertise On YouTube.
That leaves an amazing opportunity for business owners who get ahead of the curve NOW!
By advertising in expensive traditional media you are spending your hard earned marketing budget on media from a bygone era.
Using expensive traditional methods of marketing ie TV, Radio Magazines inc Press ie National Press, Local Press, Magazines and Print ie Flyers etc? If you are really, really, lucky you are likely to get about 1%-2% ROI from a leaflet drop. And print can be quite an expensive route to market.
You have no way of knowing if the person even read your flyer or if it went straight into the bin. Anything arriving via your post box is viewed as junk mail. So your hoping that your flyer amongst many other leaflets gets noticed, and read, and that they are interested in your products or services.
This really is NOT a very well targeted marketing campaign in comparison to Digital Marketing.
Taking a multi channel approach.
Attending an event? Then you will want to give out some more info that is easy to slip into a bag or pocket as opposed to a big bulky brochure which can be expensive to print just to dish out willy nilly.
But brochures are also a great way of combining online with offline asking your website visitors to ie Request A Call, Request A Brochure, Request A Quote. Thus creating a sales funnel you know by the type of enquiry how hot a lead it is.
Our graphic design and print prices are extremely competitive, so if you are looking for print? We offer discounts for bulk buys and 24 turnaround. If you want to know more about our graphic design services CLICK HERE