Google Search Ads PPC (Pay Per Click) ONLINE ADVERTISING

Why Choose Google Search Ad Campaigns?

According to a recent report by YouGov UK Media Report 2024 – Online has grown exponentially in the past four years and advertising online is firmly rooted as leader in advertising attention.  Online outranks TV as the advertising channel that grabs the attention of UK consumers.

The general rule of thumb in marketing is to go where the people are. And the people are ONLINE.

Google Penetration Rate

So lets talk about penetration!

Haha 😉  I thought that might get your attention.

Did you know Google Search has 93.74% PENETRATION RATE in the UK?

That equates to almost 95% of all searches, not just in the UK but worldwide…OH WOW!!!
So think about this! If you are looking for a product or a service – where do you go. to find it?
I’ll bet you answer is that you go to “Google Search!”

Why choose Google Search Ad Campaigns? 

Google search is full of red hot buyers looking for your EXACT products and services, in real time, right now! You only pay when someone clicks on your ad hence why it’s known as PPC (Pay Per Click).

If you’re a business owner looking for red hot leads, who are in the market right now, searching and looking for your EXACT products and services?

And you’re not advertising on Google Search (at the bare minimum). Then you should be!

Why not advertise where you and your customers are looking ?  In real time. If it’s knowledge or time we’ve got you covered with over 30+ years experience in advertising Corrie-Dee Whaite is a professional and experienced copywriter having worked for the national press and local press and for the past 13 years has won multiple award wins and gained a mammoth amount of expertise and experience in running advertising campaigns online inc professional copywriting, designing ads creative and landing pages for the web, and over 30 years experience in professional copy writing and designing and creating ads creatives for both online and offline.

So if you can cope with more enquiries from your unknown market?
These are red hot prospective buyers and customers who are looking for companies just like you, in real time.  We can switch off ads from being delivered to previous customers and can target only new ones, the choice is yours however it’s always easier to sell to a previous customer than a new one. So why would you? You may have a very valid reason so get in touch and lets jump on a call to find out what you’re missing.

Included in our fully managed hassle free DFY (Done For You) online advertising service is your ad budget for impressions.

1 impression = 1 set of eyeballs

We also offer professional copy writing, keyword research, traffic analysis and campaign set up, professional copy written search ads, compelling ad copy that converts to sales.
With over 30 years experience of ad copy writing and an HND in Advertising & PR.
GET in touch today! CALL office NOW ON tel 01294 559480 or Mob 07411 170758.

Why Choose Corrie D Marketing?

Corrie D Marketing offer a hassle free service Done For You (DFY)

When you run your Google Search Ad campaigns with us, we take care of the full process from concept to completion. From analysing keywords and traffic to customer audiences to the ad creatives as we’re professional copywriters and can take care of all of this for you.  As we’re an agency we handle many clients from various sectors.

Inc targeting s when your prospect enters keywords into Google Search, Google Search ads find a match of advertisers based on geo locations and keywords.

Google search is ideal for targeting NEW audiences ie your unknown marketing. Google Search ads can deliver to you red hot leads for your business as all of this helps us to deliver your ads to ONLY your EXACT target audiences (that effectively we dial up) so that your ads are seen when they are browsing online, on any website on any device or any game, app or YouTube channel. Advertising online is much more cost-effective than traditional media ad campaigns. We’re not saying you should spend less of your budget but if you allocated the same budget with online ads your budget is spent ONLY on your TARGET Audience!

EG Lets say you own a bathroom showroom, and y0u advertise in the national press ie Scottish Daily newspaper title.

Ask yourself – How many of those newspaper readers are homeowners? How many of those homeowners are actively in the market looking for a bathroom right now?

The harsh reality is probably not very many….

Online ads deliver your ads to anyone who is searching the internet looking for your EXACT products and services in real time, Google Search has 95% penetration rate and we can deliver your ads, directly targeted to anyone who is in the market right now looking to buy your EXACT products and services.  Google search is full of red hot leads and prospective customers looking for you right now. So why wait? Call today contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or email info@corriedmarketing.co.uk

WHY WASTE AD BUDGET ON TRADITIONAL ADVERTISING?

Corrie D Marketing highly recommends online advertising for any business owner who is looking to advertise or promote their business products or services.

So you might have a promotional offer coming up that you want to advertise? Or you may just want to get your brand name out there and simply looking for some brand awareness?

Whatever your needs and requirements, whether your sector targets B2B (Business to Business) or B2C (Business To Consumer) we can help!

But which online ad platform we recommend, would depend on your marketing goals and the objectives for the business, your budget and your target audiences.

CDM (Corrie D Marketing) offer a fully managed service for Google Search & Google Display. With both on PPC (Pay Per Click) basis, which means you only pay when someone clicks on your ads.

So brand awareness is FREE and is a USP for Google campaigns if you’re not fussed about brand awareness.. As you pay on PPC not a CPM (Cost Per Thousand) impression basis.

One impression = One set of eyeballs.

Our first hour’s consultation is FREE so we’d carry out what we call a “need  find” to identify your business needs, goals and objectives during our initial meeting or telephone call.

To find out why you should be running Display ads if you’re a business owner in the UK – Downlaod this information pack from YouGov here https://bit.ly/3TQoxss

But we also converted this PDF into a powerpoint presention). For the PowerPoint Presentation CLICK HERE or click  2024-04-YouGov-UKI-Media-Landscape

Don’t DELAY CALL TODAY contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us here

The Benefits of Online Advertising V Traditional Media 

Traditional advertising ie TV Press, Magazines etc.is expensive, and not well targeted when compared with ONLINE Advertising Campaigns.

With ONLINE AD campaigns, we ONLY target your exact target audience, so this helps your ad budget to stretch much further than with traditional press so you pay the same amount but it would only target your EXACT target audience when they are online, so it would last longer than eg a full page ad in the national press.

Online ads mean you can connect and engage with them when they are online. But more importantly, RETARGET your online ads at previous website visitors who have expressed an interest in a particular product or service, we do this in a GDPR compliant fashion.

We highly recommend Google Search + Google Display PPC or RTB (Real Time Bidding) Programmatic (All Ad Networks). 

Advertising on either or all of these combined with our CDM Unique Lead Generation System ensures that you’re only paying when someone clicks on your ad and website visitors are often giving you their details engaging with your brand online, and asking you to contact them giving you permission and their details, before you’ve even picked up the phone!

Excited yet? You should be…

We also recommend for most businesses to have a representation on social media networks and Facebook and YouTube are the two biggest social media networks and this is where it is AT!

1st Hours Consultation IS FREE please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us using the contact form over on our website CLICK HERE

You no longer have an option of whether or not you should be including video in your digital marketing strategy it’s a neccessity.

Using QR Codes In Your Advertising Campaigns

Ideally suited for PRINT, PRESS, SIGNAGE – In our expert opinion. Not enough business owners are using QR Codes and when we do see these being used they are not being used to their best advantage.

Print ie flyers, brochures, signage and press ads could embrace digital by using QR codes in their print marketing collateral.

A QR could be used for example if you’re a property developer with showhomes for sale, but your showhomes are only open between limited opening hours eg 9am – 5pm Thursday – Monday.

Corrie D Marketing QR Code

So you could use a QR code linking to a spefiic URL Landing page on your website with eg a virtual tour of your properties so anyone visiting when you are closed (who will be sadly disappointed) trust me, I’ve ben there before, a better idea would be if they can scan the QR Code and view your VT (Virtual Tour) of your properties.

If you own a holiday park, park retirement homes or lodges you could use QR Code on your print/press ads with a link to a virtual tour of your park homes or holiday park.

In advertising we always recommend “sell the sizzle, not the sausage!” It’s an old one, but we like it 🙂