Google Search Ads PPC

Google Search Ads (PPC) Pay Per Click

Google Search Ads PPC (Pay Per Click) ONLINE ADVERTISING

Why Choose Google Search Ad Campaigns?

According to a recent report by YouGov UK Media Report 2024 – Online has grown exponentially in the past four years and advertising online is firmly rooted as leader in advertising attention.  Online outranks TV as the advertising channel that grabs the attention of UK consumers.

The general rule of thumb in marketing is to go where the people are. And the people are ONLINE.

Google Penetration Rate

So lets talk about penetration!

Haha 😉  I thought that might get your attention.

Did you know Google Search has 93.74% PENETRATION RATE in the UK?

Corrie D Marketing Google Search PPC Pay Per Click Ad Campaigns

That equates to almost 95% of all searches, not just in the UK but worldwide…OH WOW!!!
So think about this! If you are looking for a product or a service – where do you go. to find it?
I’ll bet you answer is that you go to “Google Search!”

Why choose Google Search Ad Campaigns? 

Google search is full of red hot buyers looking for your EXACT products and services, in real time, right now! You only pay when someone clicks on your ad hence why it’s known as PPC (Pay Per Click).

If you’re a business owner looking for red hot leads, who are in the market right now, searching and looking for your EXACT products and services?

And you’re not advertising on Google Search (at the bare minimum). Then you should be!

Why not advertise where you and your customers are looking ?  In real time. If it’s knowledge or time we’ve got you covered with over 30+ years experience in advertising Corrie-Dee Whaite is a professional and experienced copywriter having worked for the national press and local press and for the past 13 years has won multiple award wins and gained a mammoth amount of expertise and experience in running advertising campaigns online inc professional copywriting, designing ads creative and landing pages for the web, and over 30 years experience in professional copy writing and designing and creating ads creatives for both online and offline.

So if you can cope with more enquiries from your unknown market?
These are red hot prospective buyers and customers who are looking for companies just like you, in real time.  We can switch off ads from being delivered to previous customers and can target only new ones, the choice is yours however it’s always easier to sell to a previous customer than a new one. So why would you? You may have a very valid reason so get in touch and lets jump on a call to find out what you’re missing.

Included in our fully managed hassle free DFY (Done For You) online advertising service is your ad budget for impressions.

1 impression = 1 set of eyeballs

We also offer professional copy writing, keyword research, traffic analysis and campaign set up, professional copy written search ads, compelling ad copy that converts to sales.
With over 30 years experience of ad copy writing and an HND in Advertising & PR.
GET in touch today! CALL office NOW ON tel 01294 559480 or Mob 07411 170758.

Why Choose Corrie D Marketing?

Corrie D Marketing offer a hassle free service Done For You (DFY)

When you run your Google Search Ad campaigns with us, we take care of the full process from concept to completion. From analysing keywords and traffic to customer audiences to the ad creatives as we’re professional copywriters and can take care of all of this for you.  As we’re an agency we handle many clients from various sectors.

Inc targeting s when your prospect enters keywords into Google Search, Google Search ads find a match of advertisers based on geo locations and keywords.

Google search is ideal for targeting NEW audiences ie your unknown marketing. Google Search ads can deliver to you red hot leads for your business as all of this helps us to deliver your ads to ONLY your EXACT target audiences (that effectively we dial up) so that your ads are seen when they are browsing online, on any website on any device or any game, app or YouTube channel. Advertising online is much more cost-effective than traditional media ad campaigns. We’re not saying you should spend less of your budget but if you allocated the same budget with online ads your budget is spent ONLY on your TARGET Audience!

EG Lets say you own a bathroom showroom, and y0u advertise in the national press ie Scottish Daily newspaper title.

Ask yourself – How many of those newspaper readers are homeowners? How many of those homeowners are actively in the market looking for a bathroom right now?

The harsh reality is probably not very many….

Online ads deliver your ads to anyone who is searching the internet looking for your EXACT products and services in real time, Google Search has 95% penetration rate and we can deliver your ads, directly targeted to anyone who is in the market right now looking to buy your EXACT products and services.  Google search is full of red hot leads and prospective customers looking for you right now. So why wait? Call today contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or email

Corrie D Marketing Help Your Ads Hit Your Target Audience


Corrie D Marketing highly recommends online advertising for any business owner who is looking to advertise or promote their business products or services.

So you might have a promotional offer coming up that you want to advertise? Or you may just want to get your brand name out there and simply looking for some brand awareness?

Whatever your needs and requirements, whether your sector targets B2B (Business to Business) or B2C (Business To Consumer) we can help!

But which online ad platform we recommend, would depend on your marketing goals and the objectives for the business, your budget and your target audiences.

CDM (Corrie D Marketing) offer a fully managed service for Google Search & Google Display. With both on PPC (Pay Per Click) basis, which means you only pay when someone clicks on your ads.

So brand awareness is FREE and is a USP for Google campaigns if you’re not fussed about brand awareness.. As you pay on PPC not a CPM (Cost Per Thousand) impression basis.

One impression = One set of eyeballs.

Our first hour’s consultation is FREE so we’d carry out what we call a “need  find” to identify your business needs, goals and objectives during our initial meeting or telephone call.

To find out why you should be running Display ads if you’re a business owner in the UK – Downlaod this information pack from YouGov here

But we also converted this PDF into a powerpoint presention). For the PowerPoint Presentation CLICK HERE or click  2024-04-YouGov-UKI-Media-Landscape

Don’t DELAY CALL TODAY contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us here



The Benefits of Online Advertising V Traditional Media 

Traditional advertising ie TV Press, Magazines expensive, and not well targeted when compared with ONLINE Advertising Campaigns.

With ONLINE AD campaigns, we ONLY target your exact target audience, so this helps your ad budget to stretch much further than with traditional press so you pay the same amount but it would only target your EXACT target audience when they are online, so it would last longer than eg a full page ad in the national press.

Online ads mean you can connect and engage with them when they are online. But more importantly, RETARGET your online ads at previous website visitors who have expressed an interest in a particular product or service, we do this in a GDPR compliant fashion.

We highly recommend Google Search + Google Display PPC or RTB (Real Time Bidding) Programmatic (All Ad Networks). 

Advertising on either or all of these combined with our CDM Unique Lead Generation System ensures that you’re only paying when someone clicks on your ad and website visitors are often giving you their details engaging with your brand online, and asking you to contact them giving you permission and their details, before you’ve even picked up the phone!

Excited yet? You should be…

We also recommend for most businesses to have a representation on social media networks and Facebook and YouTube are the two biggest social media networks and this is where it is AT!

1st Hours Consultation IS FREE please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us using the contact form over on our website CLICK HERE

You no longer have an option of whether or not you should be including video in your digital marketing strategy it’s a neccessity.

Online Ads

It doesn’t matter what sector you are in or where you want to target ie Scotland, UK, Worldwide or smaller hyper local campaigns, can all be catered for.

10. Target your exact target audiences, geo areas plus keywords, topics/contextual, demographics & can narrow down to audiences.

11. We offer a fully managed service. We create, manage, optimise, make recommendations and end of campaign reports. Done For You. From concept to completion all artwork & creatives supplied by us, landing pages or new website can also be supplied (if required).

To find out more contact Corrie-Dee Whaite FREE 1st Hours Consultation. Call NOW on Tel 01294 559480 or Mob 07411 170758 or contact us here:


Google Display Ads

Why Choose RTB (Real-Time Bidding) Programmatic?

Corrie D Marketing can run ads on  Google and Google partner sites ie YouTube, news sites ie Daily Mail etc.

Marketing Tip Of The Week –

Google Display ads are online advvertising campaigns that are delivered to your EXACT target audience when they are browsing online, purchased at auction. Ads appear ON ANY DEVICE.PC’s, Laptops, android phones and tablets. Plus on any apple device (as long as the user accepts ads).

Real Time Bidding Online Ads Auction

Real Time Bidding Online Ads Auction

Ads are delivered to websites that deliver ads to only your exact target audience so wherever they are hanging out on in real-time, online.

Hence the name “real-time bidding” an online auction that takes place. The winning bid only pays 1p more than the next highest bidder. The viewer then clicks on the ad to a specific landing page on your website or we can create one for you.

Here’s an example of one of the ad creatives (animated banner) ad and Landing page for NHS Dumfries and Galloway so when anyone who lives or works in Dumfries and Galloway saw the ad as per example below –

NHS Meet ED Med Rectangle Animated Banner Ad

NHS Dumfries and Galloway Meet ED Campaign Ads Created by Corrie D Marketing

If the person who saw the ad (known as an impression being delivered), clicked on the ad they landed here:

Hence the name “Landing Page”

Every ad campaign must have a specific landing page eg on your website or we can create one for you!

A hassle free done for you, fully managed service, whereby we create the ad creatives, we offer a graphic design and copy writing service so can help you copywrite the ads.

Plus help you to write the copy for the landing page (if you don’t have one already?) Whatever level of help is required we work with our team of web developers or sometimes we can inherit yours.

To ensure no ad budget is wasted we can help you identify your EXACT Target audience creating customer personas for your business with your help. We then dial up the targeting and launch your campaign.

A fully managed service for either Google or RTB

Means we create, manage, run, and optimise your ads, make recommendations and run end of month reports to show you exactly where each ad impression was delivered. Also includes us setting up the remarketing (retargeting pixels).

As a target lead, results driven, boutique ad agency who can help transform your business from an offline business to an online business. Helping you take a combined multi-channel approach to your online ad campaigns so that ads can be graphically designed in the same style etc can also appear in the local or national press, magazines etc.

However with less people buying newspapers nowadays and more and more people consuming their news online we can get your ads on all the main titles on their online versions, but we’re not tied to any particular chain ie Associated Press (Daily Mail, Mail On Sunday) or Newsquest ie Herald and Evening Times or S1

So by advertising with us we can deliver YOUR ads ANYWHERE not just newspaper sites but any website (as long as it takes ads) and  the person fits your target audience!

You can view our online presentation or read more here:

BOOK NOW Tel 01294 559480 or Mob 07411 170758 or complete the contact us form over on our website click here

Using QR Codes In Your Advertising Campaigns

Ideally suited for PRINT, PRESS, SIGNAGE – In our expert opinion. Not enough business owners are using QR Codes and when we do see these being used they are not being used to their best advantage.

Print ie flyers, brochures, signage and press ads could embrace digital by using QR codes in their print marketing collateral.

A QR could be used for example if you’re a property developer with showhomes for sale, but your showhomes are only open between limited opening hours eg 9am – 5pm Thursday – Monday.

Corrie D Marketing QR Code

Corrie D Marketing QR Code

So you could use a QR code linking to a spefiic URL Landing page on your website with eg a virtual tour of your properties so anyone visiting when you are closed (who will be sadly disappointed) trust me, I’ve ben there before, a better idea would be if they can scan the QR Code and view your VT (Virtual Tour) of your properties.

If you own a holiday park, park retirement homes or lodges you could use QR Code on your print/press ads with a link to a virtual tour of your park homes or holiday park.

In advertising we always recommend “sell the sizzle, not the sausage!” It’s an old one, but we like it 🙂

To find out more about our online advertising services our first hours telephone consultation is FREE.

Contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or to complete the contact us form over on our website CLICK HERE


Improve your business today

“Multi-platform, multi-media opportunities translate into multi-choices. Social media and the Internet, in general, have turned life into an interconnected open-book exam - a sharp and important difference from the closed-book-exam shape of traditional research. (via Warc).”

Joel Rubinson

“Effective marketing is really quite simple: Identify your destination (goals). Determine how best to get there (strategy). Get started (tactics). Measure your progress (reporting and analysis). Make course corrections as needed (continuous improvement).”

Mac McIntosh, 2006