WordPress CMS Websites Designed and Developed by Corrie D Marketing
Project Summary – Shuttle Buses and Shuttle Coaches
The Brief – Ayrshire bus and coach hire company based in Kilwinning, Ayrshire were looking for a NEW truly mobile responsive, CMS website with a bespoke contact form for the coach hire site and eBrochure to showcase their timetables for the local bus routes, to allow their passengers to visit the website to view their timetables online.
It became clear at the outset after our intial meeting and identifying the key areas, they were looking to promote separate sides of the business with very different functions at this point it appeared that it would be better to separate the two seperate sides of the business into two websites.
Their old website was tired and outdated and wasn’t mobile responsive. Due to changes to Google alogorithm back in April 2015 this meant Google was optimising websites that were responsive higher up google rankings (SEO) than websites that weren’t responsive.
By creating two sites, would allow them to transform the coach hire business from an offline business to an online business and create the bespoke customised contact forms for the coach hire business.
The Shuttle Buses website is for bus hire (local council & SPT contracts) where people can view their local bus timetables online.
And the coach-hire side of the business Shuttle Coaches website was aimed more commercial markets so coach hire for the private and public sector and was more of a commercial venture to B2C sector aimed at eg sports teams, educational establishments ie Schools and colleges. People who were looking for coach hire for days or nights out and for businesses looking for corporate hire.
After the initial brief Corrie D Marketing identified it would be best to create two new state of the art, truly mobile responsive websites for their bus hire and coach hire businesses.
As they are targeting very different audiences and target markets.
To find out how Corrie D Marketing can help you design and develop your website, please contact Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 or contact us here