Q&A:

Q: Why Do I Need A Blog?

A: Every Business Should Have a Blog on Their WordPress Website because…

If you’re a business owner with a WordPress website, one of the smartest moves you can make is to include a blog. Not just because “everyone says so,” but because it genuinely works — for traffic, visibility, and building trust with your audience.

Here’s why blogging matters.

Every time you publish a new blog post, you’re creating fresh content that helps position you as an expert in your industry. It gives potential customers a reason to return to your website and a way to engage with your brand. But it doesn’t stop there.

Your blog becomes valuable content for your social media platforms. Instead of constantly thinking about what to post, you can share links to your latest blog across Facebook, LinkedIn, Instagram, or wherever your audience hangs out. This drives traffic from social media to your website.

Here’s the magic: When people click from your social channels to read your blog — and then perhaps share it or return to your socials — it creates a traffic loop. Google notices this. It sees traffic flowing to and from your website and social media, and that sends strong engagement signals.

This activity is what we call “Google Juice” — and it’s great for your SEO. Google rewards active, well-trafficked sites with better search rankings. That means more organic visibility, more leads, and ultimately more customers.

So if you want to increase visibility, improve your search engine rankings, and make social media easier?

Having a blog is a no-brainer.

? Top tip: Send us your social media URLs so we can hyperlink them at the top of your website and help you create that all-important traffic loop from day one!

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