Online Ads Strategy
If Your Online Ads Are NOT Appearing On Google Search, Google Display Or YouTube, Why NOT? They Should Be. Here’s Why..
WARNING STAT ATTACK AHEAD!
UK Internet & Google Usage Statistics
While carrying out some recent research into UK statistics on Google and internet use here in the UK we found some extremely exciting data which we found so valuable we wanted to share it with you.
Some of these stats are from Host Reviews which include topics on UK trends & how people in the UK engage with Google & the wider internet as a whole.
Including information about Google search site views, the amount of time people in the UK spend online, which sites they are spending their time and engaging with most.
How the UK population is engaging with the internet, which devices are most popular & much more!
We also found some interesting information on the stagnation of growth of social media networks from Statista.
Googles Growing Market Share In The UK
The global market share statistics for the Google platform, reveals it is the leader in internet search activity, by far! Google dominates both the global market and the UK market for search, with Google as the UK’s main search engine.
- Penetration rate across the UK for all Internet users is expected to increase from 90.64% to 94.85% by 2021.
- Projections for 2021 predict UK mobile internet penetration rate will grow from 73.91% (as documented in 2016) to 84.55%.
- By 2022, the number of UK active internet users per month is projected to reach up to 54.21 million people.
- Most UK internet users are active on email platforms, though a close 2nd is searching the Internet for info, using Google as the main search engine.
- The number of UK monthly internet users is projected to rise to 56.7 million monthly users in 2021.
- Most UK internet users are active on email platforms, though a close 2nd is searching the Internet for info, using Google as the main search engine.
- More than 60% of adults in the UK are searching for info, as well as using social networks, online banking, or reading news sites.#
- On average UK, adults spend approx 21.6 hours per week on the internet.
- Google sites are most viewed & engaged with by UK audiences on mobile devices.
- In November 2018, Google had the highest market share in UK at 89.1% for desktop, tablet and console devices.
(*Source HostReviews.co.uk. June 24, 2019).
The State Of Social Media In 2020
After a marked increase of roughly 7 million users between 2016 and 2017, social media uptake in the United Kingdom has slowed down. Despite this, the number of users continues to grow each year and is forecast to reach nearly 51 million by 2025 with a market penetration rate of approximately 73.5% nationwide.
YouTube and Facebook have had a significantly larger reach than any other social media platform! Each with a 62% & 59% respondent share in 2019.
Which is one of the main reasons we advise our clients to concentrate on these for ad campaigns and why we offer our DFY (Done For You) ad campaigns on Google Search, Google Display, YouTube and on Facebook. Comparatively, only 29 percent of those surveyed claimed to use Instagram.(Source Statista 27th Oct 2020).
How would you like your online display ads, to appear on the following websites?
Corrie D Marketing can help you get your ads seen online not just on social media networks but also on news sites, mobile apps, games, youtube and on smart TVs.
Here’s a quick summary. Snapshot below taken from a recent clients report for the previous month Sept – Oct 2020.
ONLINE ADS APPEARED ON NEWS SITES INC:
The Times, STV News YouTube Channel, Barrhead News, Glasgow Live, Greenock Telegraph, Manchester Evening News, Huffington Post, Edinburgh Live, Marie Claire, House Beautiful, S1 Jobs, the Herald, Standard, Hull Daily Mail, Talk Celtic, The Scottish Sun, Sky Sports, CNN, Yahoo, AOL, Microsoft, Honest John, Herald Scotland, Daily Mail, Met Office, The Express, The Independent, Clydebank Post, East Lothian Courier, Fife Today, Metro, Womens Health mag, Radio Times, Liverpool Echo, Indian Express, Cosmopolitan Magazine, Womans Weekly, Ardrossan Herald, Irvine Times, Ayr Advertiser, Largs and Millport News, Cumnock Chronicle and many more. This is just a small sample of websites our clients ads appeared on.
Our clients online ads also appeared on sites ie eBay, Gumtree, Country Living, A Place In The Sun, My Job Scotland, National Rail, Nigella, Brainy Quote,, RHS, Undiscovered Scotland, Flight Radar 24, Met Office Weather App, All Recipes, Golf Digest, Britains Got Talent, Irish Times, Cambridge News, Celtic Noise, Motherwell Times, Mumsnet, Daily Record, On The Market, Hibs.net, Gloucestershire Live.
ALL ONLINE ADS INC ABOVE & BELOW LIST were for one month for one client targeting Ayrshire.
The list of high content sites is absolutely huge too big in fact to cover them all in their entirety in this blog post, but also included such websites as the BBC Good Food, Walk The Highlands, Oasis, S1 Homes, S1 Cars, Talk Talk, Audi Sport, Ideal Home, Women.com, Euro Gamer, Paisley.org.uk, Free Ads, Birmingham Mail, Expert Reviews, Unilad, Best Ideas For Kids, Perez Hilton, Doctors.net.uk, We Are Perth, Sport Bible, Trusted Reviews, All Free Knitting, Kent Live, Leeds Live, Chronicle Live, News Now, The National Scot, Jamie Oliver, Top Gear, Glasgow Warriors, The Sun, Reddit, Esquire, Talk Sport, Live News Now, Buzzfeed, Ballymena Times,
Bella Magazine, Mashed, New Scientist, Pets 4 Homes, Piston Heads, Groupon (voucher discount site), AOL, Daily Star, BT Sport, Rangers FC News, The Guardian, Celtic FC.net, Ibrox Noise, Vinted, Reed, Footy Headlines, Boxing News, Wales Online, Glasgow Times, Planet Radio, Cornwall Live, Bored Panda, Daily Post, Celtic Star, Prime Location, Loose Women, Sky News, SPFL, Motors.co.uk,
This Is Money, Al Jazeera, CBS Sports, Celtic Rumours, Planet Football, Celtic FC News, Celtic Quick News, This Morning, Forbes, Zynga, Fandom, The Mirror, My Fitness Pal, Yacht World, Astrology Answers, Scandanavia Standard, Derby Telegraph, Car and Classic, Sky Sports Football, Rolling Stone, Healthy Recipes Blogs, Kerrydale St, Hundred Push Ups, Live Score, Escapist Magazine, Salary Calculator, Futbin, Northern Scot.
The AA, Dorset Echo, Horoscopes, Badoo, The Northern Echo, Flickr, Theory Test Online, Cooking Classy, Property News,
Britannica, David Bowie YouTube channel, Bike Forums, Peebleshire News, Pie & Bovril, My London News, Free Cycle, Lycos Chat, online calculator, fly fishing, Countryfile, PGA Tour, OK, The Trainline, Autocar, Zoosk (dating site), Good Housekeeping, Insider, and many many more…
Ad Placements=Where Ads Appeared from a very recent client report.
This client received an excel sheet with full details & a full report this is just a snapshot from their last ad campaign.
This clients Online Ads appeared on these mix of websites, the list is in no particular order just a summary of ones we spotted when going through the list inc Websites, Mobile Apps and Youtube channels. On all devices inc Desktops, Tablets and Mobile devices and ads can also appear on Smart TVs.
Also worth noting remember these ads only target your EXACT target audiences. So for this particular client they are living in Ayrshire which is the geographical areas we targeted, we are also targeting anyone aged over 20 who lives in Ayrshire, but you can read your news online free on any website not just local or national news, (unlike bygone years).
To book your next online ad campaign that delivers RESULTS! Contact Corrie-Dee Whaite On Tel 01294 559480 or Mob 07411 170758 TODAY! To CONTACT US CLICK HERE.
