Social Media Marketing Training

Training Built Around Your Business, Not A Generic Slide Deck

Most social media training hands you a folder of screenshots and leaves you to work out how any of it applies on Monday morning. We do the opposite. Every session is built around your own accounts, your own audience and your own products, and you leave having actually done the work rather than having watched somebody else do it.

Sessions run in person across Ayrshire and central Scotland, or by Zoom anywhere in the UK. One-to-one, small group or full team — the format flexes to suit you.

Who it is for

Business owners who know they should be posting and are not sure what to post. Marketing assistants who have been handed the accounts with no handover. Teams who are busy on social media but cannot tell whether any of it is producing enquiries. Charities and public sector teams who need reach without a budget to buy it.

No prior knowledge is assumed. If you can use a smartphone, you can follow the session.

What we cover

Strategy first. Who are you actually talking to, what do they care about, and which platforms are worth your time. Most businesses are spread across five platforms doing a mediocre job of each, when two done properly would produce more.

Content that earns attention. The formats that work now, how to build a month of content in an afternoon, how to repurpose one idea across several platforms, and how to write copy that sounds like a person rather than a press release.

Photography and video on a phone. Framing, lighting, stabilising, and simple editing. You do not need a camera crew to produce material that looks professional.

Scheduling and workflow. Setting up a content calendar you will genuinely keep up with, batching, and the free tools that remove most of the daily friction.

Paid promotion. How boosting differs from a properly structured campaign, how to set audiences and budgets sensibly, and how to stop spending money on reach that will never buy from you.

Measurement. Which numbers matter and which are vanity. How to tie a post to an enquiry, and how to report it in a way that makes sense to a board or an owner.

AI in the workflow. Where AI genuinely saves hours in ideation, drafting and repurposing, and the places it will quietly damage your brand if you let it write unchecked.

Platforms

Facebook, Instagram, LinkedIn, TikTok, YouTube, X and Pinterest. We will tell you honestly which ones your business should ignore.

Formats and duration

A half-day intensive covers strategy and content planning. A full day adds paid promotion, measurement and hands-on production. Ongoing monthly mentoring suits teams who want accountability and a review of what actually happened between sessions. We also deliver bespoke workshops for business networks, chambers of commerce and membership organisations.

Why train with Corrie D Marketing

Corrie D Marketing is a multi award-winning AI and digital marketing agency and AI and digital ecosystems architect, founded in 2011 and based in Kilwinning, Ayrshire. Everything taught in these sessions is work we do daily for paying clients, not theory. Training is delivered by someone who runs live campaigns, so the advice reflects how the platforms behave this month rather than how they behaved three years ago.

What you leave with

A written content plan for the next ninety days, your accounts audited and corrected, templates you can reuse, and a clear list of what to stop doing. Notes and recordings are provided afterwards.

Book a session

Tell us the size of your team, the platforms you use and what is frustrating you, and we will recommend a format. The first fifteen minutes of any conversation are free and there is no obligation.