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Corrie-Dee
Whaite.

Founder of Corrie D Marketing. 35 years in advertising, sales and marketing. Author of The AI & Digital Revolution. Building the agency that no other in Scotland comes close to.

Corrie-Dee Whaite — multi award-winning entrepreneur, founder of Corrie D Marketing

The Corrie D Marketing Story

Corrie-Dee Whaite is the founder of Corrie D Marketing, the AI and digital marketing agency she established in Kilwinning, Ayrshire in October 2011.

She has 35 years in advertising, copywriting, sales and marketing — twenty of them in corporate media, and the last fifteen running her own agency.

She knew at eleven that she wanted to run her own business. She started out studying Business Studies at John Niven College in Stranraer, decided within months it wasn't creative enough, and moved to Glasgow to take an HND in Advertising and Public Relations at Central College of Commerce instead.

The Corrie D Marketing Story — newspaper-style feature from national press to AI and digital innovation

From National Press to AI

Her career began in the local press in Ayrshire, selling display advertising and property supplements and training new reps how to sell advertising and write ad copy.

From there: The Sun at News International, Thomson Directories, then The Metro — where she was head-hunted by Associated Newspapers — and a final eleven years at the Daily Mail. She was deputy manager there by the age of 31.

She launched new sections in Scotland along the way: Auctions and Antiques, Business to Business and Franchising, Construction, Whisky, and Farming and Agriculture. She travelled the UK with the Daily Mail Franchise Show.

Thomweb is where the digital bug started. That was 1999, at Thomson Directories, when dial-up was still a thing and having email at your desk was new. They were putting clients' advertising into the online edition of the directory so businesses could be found online as well as in print — long before the search engines were doing it.

Lead generation analytics dashboard on a smartphone beside a laptop and coffee
French bulldog mugshot holding a 'guilty of love' sign branded with the Corrie D Marketing logo, with a cupid arrow in its mouth

Nobody Handed Me Anything

I worked four jobs at a time while studying for my HND full time, and in the holidays I did whatever it took to get the job done. I still have that work ethic. Resilience and GRIT.

I cut my teeth on commission-only sales — door to door, selling VIP cards for famous restaurants across Scotland. A loyalty discount card, before anyone called it that: twenty meals, buy one and the cheapest was free.

And boy, it was tough. Commission only. We stayed in B&Bs in Aberdeen and sold across Glasgow and other cities, and if you didn't sell that day you didn't eat and you couldn't pay for your room. Failure wasn't an option.

At weekends I worked the food court in Princes Square — Wholefoods and Sweet Nothings. Silver service waitressing, then bars and nightclubs: The Claremont in Kilwinning, owned by the Blair family who went on to build Buzzworks Group, whose work ethic I admired enormously. Then the Metro in Saltcoats, which back in the day was the place to be. Waitress, bar work, cleaning toilets. That's where I learned the only management rule I've ever needed: never ask someone to do something you wouldn't do yourself.

Once I was established in advertising I kept going the same way. Full time by day, more work at nights and weekends, often on a few hours' sleep. Not because it was character-building — though it was — but because that was what it took to pay the bills.

The Brands

Thirty-five years of campaigns, across almost every sector there is.

Franchising and business opportunities
The Royal Bank of Scotland, Lloyds TSB, Avon, Chips Away, Tumble Tots, Cadbury's, McDonald's, Pizza Hut, The Co-Op.
Whisky
Famous Grouse, Morrison Bowmore, Inver House Distillers, Gordon & MacPhail.
Fashion and luxury
Calvin Klein, Belstaff, Cruise Clothing, Marina Rinaldi.
Retail and home
Screwfix, Go Outdoors.
Leisure and hospitality
T in the Park, Gleneagles, Stobo Castle, Bannatyne's.
Shopping centres
Princes Square, St Enoch Centre, Ayr Central, Clyde, Kingdom.
Theatres
The King's, The Pavilion.
Auctions and property
Tennants, Wilsons, McTear's, Ryden.
Health
Specsavers Hearcare.

Since founding Corrie D Marketing in 2011 we've worked with brands of all sizes, from SMEs to national blue-chip clients — here are some of the bigger brands you may have heard of that we've dealt with: the NHS, North Ayrshire Council and other local authorities, government business advisory services, Macmillan Cancer Support, Scottish Slimmers, and Terex Trucks, part of Volvo.

French bulldog in sunglasses holding a 'Your Logo Here' sign branded with the Corrie D Marketing logo

£850,000, Funded Entirely By Me

Every penny I earned went straight back into me. Salary, pension, redundancy — all of it reinvested into honing and perfecting the craft.

After a health scare forced me to take a year out of work, I spent that time learning AI properly. Every single day, for two years.

Most agencies are founded by marketers. This one was founded by someone who sold the advertising, at the sharp end, for twenty years — and then learned the AI game from scratch in 2017, long before most people had heard of it and years before ChatGPT and Claude arrived in 2023.

Corrie-Dee Whaite at the Prestige Awards, November 2022

The AI Pivot

When generative AI broke into the mainstream, most agencies bolted it on. Corrie D Marketing rebuilt from the ground up instead, becoming one of the first agencies in the UK to operate as an AI-first studio — classical marketing craft fused with agentic AI, automated workflows and proprietary SaaS.

Today the agency builds CDM Smart AI Websites™, structured to be found by AI search engines as well as Google, and runs Done For You advertising across Google Search, Google Display and other RTB platforms, YouTube and ChatGPT ads — where Corrie D Marketing holds UK early access — plus video ads and video production.

Three delivery formats: Done For You, Done With You, and Do It Yourself.

AI marketing workflow built by Corrie D Marketing

The Ecosystem

Five live AI SaaS apps, built from the ground up over twenty-four months.

WALK. MATCH.™

A walking, wellbeing and activity matching platform, connecting people through movement. For those of us who don't want to sit on the sidelines.

Visit walkmatch.com

CV Upgrade AI™

AI CV creation and optimisation, plus an AI career coach, built to accelerate careers.

Visit cvupgradeai.com

Audit Protect®

AI-powered audit risk awareness and monitoring, helping businesses spot common mistakes and anomalies early, before filing.

Visit auditprotect.biz

Curious Kids Stories™

Built for busy parents and grandparents who worry about screen time. I was a single parent juggling school runs, childcare, nativity plays, cooking and cleaning with no support network. I get it, and I salute you.

Visit curiouskidsstories.com

Cyprus Lifestyle Guide

Twenty-five years in the making. A directory for expats and tourism across Paphos and Limassol, finally built with AI.

Visit cypruslifestyleguide.com

18 Award Wins. 5 Consecutive Years #1.

2025

Digital Marketing Agency Of The Year 2025/2026

Prestige Awards, Scotland · Corporate Live Wire
HONORARY AWARD — 5 Consecutive Years
2025

Best Strategic Business & Life Coach 2025/2026

Influential Women In Business Awards
Announced on International Women's Day 2025
2024

Digital Marketing Agency Of The Year 2024/2025

Prestige Awards, Scotland · Corporate Live Wire
PLATINUM AWARD — 4 Consecutive Years
2024

UK Award For Excellence In Online Advertising

E2 Media Awards 2024
National UK Award
2023

Digital Marketing Agency Of The Year 2023/2024

Prestige Awards, Scotland
GOLD AWARD — 3 Consecutive Years (top 5%)
2023

Safest Content Award 2023

Sur.ly
One of the safest websites of 2023
2022

Digital Marketing Agency Of The Year 2022/2023

Prestige Awards, Scotland
2021

Digital Media Marketing Agency Of The Year 2020/2021

Corporate Live Wire Prestige Awards
2020

Best Digital Marketing Agency Scotland 2020

SME News UK Enterprise Awards
2019

Best Digital Marketing Campaign — Online Ad Agency 2019

SME News Enterprise Awards
2018

Best Online Digital Marketing Firm Scotland 2018

SME News Enterprise Awards
2017

Best Online Digital Marketing Agency 2017

Scottish Enterprise Awards
Award For Excellence In Social Media Marketing
2017

Best UK Online Digital Marketing Agency 2017

Worldwide Business Review UK Enterprise Awards
2016

Best UK Full-Service Creative Agency 2016

Wealth & Finance Int. UK Regional Awards
2016

Best UK Boutique Full-Service Creative Agency 2016

European Business Awards
2015

Best UK Social Network Media Management Co. 2015

Corporate Vision Awards
2015

Best UK Full-Service Creative Agency 2015

Corporate Vision Awards
2014

Pioneering Digital Strategy Recognition

Industry Press

Why Work With Us

It's like having your own in-house marketing team, without the cost of one.

No staff to hire, train or manage. No salaries, pensions, maternity cover, holidays or sick days. No expensive offices — and someone has to pay for those, which is usually the client.

Prices are packaged, so you know exactly what you'll pay before you commit. You use us when you need us.

Corrie-Dee is your project manager and your single point of contact, working with a hand-picked team of experienced specialists in their own fields.

Corrie D Marketing strategy meeting with a client

Qualifications & Credentials

HND in Advertising and Public Relations, SCOTVEC, studied at Central College of Commerce in Glasgow. Affiliate Member of the Chartered Institute of Marketing. CIM Chartered CPD Programme. Sales training at RADA in London. Train the Trainer qualified. Training businesses in AI since 2017.

Tony Robbins & Dean Graziosi's Course Creator Certificate and MBA (Mastermind Business Academy) graduate. Corrie D is not new to teaching and delivering training — she attended a Train The Trainer course while at the Daily Mail and used to train new staff while working at both national and local press levels.

Every certificate here is issued by the body named on it.

Award-Winning Since 2011

18 Award Wins. 5 Consecutive Years #1.

18
Total Award Wins
5
Consecutive Years #1
15
Years Of Awards
35+
Years Experience
2025

Digital Marketing Agency Of The Year 2025/2026

Prestige Awards, Scotland · Corporate Live Wire
HONORARY AWARD — 5 Consecutive Years
01 / 18 AWARD WINS