We use AI. Openly.
We're an AI-first agency. It's in our name, it's how we work, and it's why our clients come to us. So we're not going to bury this on page four of a legal document. Here's exactly what AI does in our business, what it doesn't, and what happens to your information. If more agencies published this, the industry would be in better shape.
Where AI is used in the work we do for you
Research, drafting, copywriting and content production. Image, banner, video and creative generation. Ad copy, keyword research and campaign optimisation. Website builds, chatbots and automation. AI search visibility and AEO work. Analysis, reporting and optimisation recommendations.
Where AI is used on this website
Our live chat assistant, and any automated reply you get from it. Content, articles and guides published here. Suggestions about which of our services might suit your business.
If you're talking to a machine on this site, assume you're talking to a machine. If you want a person, email info@corriedmarketing.co.uk or call 01294 559480 and ask for one. You'll get one.
Where AI is not used
Strategy and judgement are ours. AI doesn't decide what your campaign should say, what you should spend, or what's right for your business. People do that. People with 35 years and 18 awards behind them.
Nothing reaches you unreviewed. Every deliverable is checked, edited and approved by a human being before it leaves this agency. AI drafts. We decide.
Your confidential information doesn't go into public AI tools. Not your customer database, not your personal data, not your commercially sensitive material.
What AI gets wrong
AI predicts likely words. It doesn't know things, and it doesn't fact-check itself. It can be confidently, fluently wrong. It can be out of date. It can miss the point entirely. That's precisely why the human review step exists, and why we don't sell "AI-generated content" as a product. What you're buying is judgement. The AI just makes us faster at delivering it.
Your data
When you contact us, use the chat assistant, or become a client, we handle your information as set out in our Privacy Policy. Where we use AI tools to work on your account, we send only what's needed for the job. We use business-grade tools under written terms, your content isn't used to train publicly available AI models, and we don't sell your data to anyone. If you want to know which AI providers we're currently using, ask us at info@corriedmarketing.co.uk and we'll tell you. We don't make automated decisions about you that have a legal or similarly significant effect. If you ever think something automated has got you wrong, email us and a person will look at it.
AI-generated imagery in your campaigns
Where we use AI-generated images, video or audio in your marketing, we'll tell you. That's your brand and your audience, you should be the one deciding whether to disclose it, not finding out later. We'll also flag anything where the copyright position for AI-generated material could matter to you, because it varies by country and it isn't settled.
This will change
AI moves fast. When what we do changes, this page changes, and the date at the top tells you when.
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Corrie D Marketing