2025
Digital Marketing Agency Of The Year 2025/2026
Prestige Awards, Scotland · Corporate Live Wire
HONORARY AWARD — 5 Consecutive Years
AI LAB
CV Upgrade AI™
Built for recruitment agencies first. A document-understanding engine that turns unstructured CVs into structured, usable data in seconds — and does the same for every messy text workflow your business still handles by hand.
Why it's on our site
CV Upgrade AI™ is ours. Built in-house and live.
Strip away the job hunting and what it actually does is this: take a messy, unstructured document written by a human in no particular format, understand it, and turn it into something structured and useful — in under ten seconds.
That's not a CV problem. That's most businesses' admin problem.
Enquiry emails that need reading and routing. Quote requests in fifteen different formats. Application forms, invoices, supplier documents, tender responses, survey answers — piles of unstructured text that somebody currently reads manually because nobody's automated it.
The engine doesn't care that it's a CV. It cares that it's a document that needs understanding and restructuring at speed. We built it for recruitment, but it's the same capability behind every document workflow we automate for clients.
If your team spends hours reading things and retyping the important bits somewhere else, that's exactly this.
What it does for recruitment agencies
A complete CV and candidate upgrade tool
CV Upgrade AI™ grades, restructures and upgrades CVs instantly — like a recruiter would, but at machine speed. Built by Corrie-Dee Whaite for recruitment agencies and job seekers alike, it's a complete career upgrade tool, not a template.
- Grade and upgrade an existing CV — scored out of 100, with ATS compatibility checks, stronger language and a modern redesign.
- Build a new CV from scratch — answer a guided questionnaire and receive a polished, professional CV.
- Create a bespoke CV and cover letter — tailored, keyword-matched positioning for a specific job and company.
- Prepare candidates for interviews — practise STAR-method behavioural questions with AI-scored feedback.
Every CV is ATS-friendly, human-readable, visually modern and outcome-focused — built on “Mirror Logic”, reflecting true value rather than overinflating it.
Real people, real signals
The market told us who needed it
We built it for recruitment agencies. The people who actually turned up first were individuals — friends, clients' kids, people who needed a decent CV that week. Not the buyer we designed for.
That's the most useful thing on this page. Every product plan is a guess until real people meet it, and ours was wrong about who'd want it first. We found that out in weeks, on our own product, at our own cost — not eighteen months into a client's budget.
It's why we don't take a marketing plan on faith, including our own. Build, put it in front of real people, watch what they actually do, then decide. Assumptions are cheap to test and expensive to believe.
Build. Test. Learn.
If you're launching something and you're not certain who'll buy it, that's a conversation worth having before the spend, not after.
The same document-understanding engine behind CV Upgrade AI™ can be pointed at the unstructured text your business is drowning in. If your team is still reading, sorting and retyping, there is almost certainly a faster, cheaper, more accurate way.