What’s a cookie?
- A “cookie” is a piece of information that is stored on your computer’s hard drive and which records how you move your way around a website so that, when you revisit that website, it can present tailored options based on the information stored about your last visit. Cookies can also be used to analyse traffic and for advertising and marketing purposes.
- Cookies are used by nearly all websites and do not harm your system.
If you want to check or change what types of cookies you accept, this can usually be altered within your browser settings. You can block cookies at any time by activating the setting on your browser that allows you to refuse the setting of all or some cookies. However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our site.
1. Types of information we may collect:
- The information you provide to us:
We collect information about you when you provide it to us, making an enquiry, responding to a competition or promotion, ordering or registering your interest in one of our products, or services, or post a comment under a blog article. This could be via your computer browser, via an app, by telephone, or by post.
- Information from your device:
We collect information from and about the device you are using when you interact with one of our websites, apps or other products/services, including adverts.
This may include:
(i) Device Type: Information about your operating system, hardware, software, browser type in order to tailor the experience to your device (e.g. screen resolution).
(ii) Device Operations: Information about your operations and behaviours performed on your device to tailor the experience based on how you or similar users have interacted with our content.
(iii) Unique identifiers: Device IDs in order to save your preferences against an identifier to refer to on subsequent pages.
(iv) Device Settings: Information from your device’s setting such as access to your GPS location/Information related to the location of your device so that we know which version of the website to serve you;
(v) Network/connections: Your IP address, so that we can recognise if you have visited us before and allow your device to communicate with our websites and apps.
(vi) Cookies: Data from cookies or similar technologies placed on your device which tells us about your use of our websites and/or selected third party websites. Please see Section 4 “Cookies” below for more information about our use of cookies and other similar technologies.
2. How we may use your information
- Delivering services
By using our website we may process your information for the purpose of providing you with such products and services and managing our relationship with you, which shall include (without limitation):
– communicating with you in relation to your account or service, service updates or other non-marketing communications;
– delivering customer services and support;
– dealing with, and responding to you about a comment you have submitted for or on our Facebook pages, blogs and other such user generated content facilities;
– ensuring the integrity of votes, competitions and polls;
– maintaining records of our communications with you if you get in contact with us;
– obtaining customer reviews and conducting market research.
Legal basis for these processing activities: Legitimate Interests
– running competitions effectively and informing you if you have been successful in any competitions or promotions;
Legal basis for this processing activity: Contract
- Communicating with you
In accordance with your preferences and data protection legislation, we may use your information to send you direct marketing communications. This may include communications by post, telephone, email or SMS about our products and services, events and special offers.
We may also send you newsletters about our services, offers or promotions that you might find interesting, and inform you about any updates or changes to our products and services, when we have permission to do so.
Legal basis for processing this data: Consent/Legitimate Interests
- Personalisation/Identifying your interests
We may use your information to provide you with a greater personalised experience when you visit our site, and for insight and marketing purposes.
We provide personalisation by using data you submit to us, cookies, IP addresses, web beacons or similar technologies in relation to the devices you use. By doing so, we can provide you with content and/or advertising that we believe is more relevant to your interests. Please see Section 4 on how we use Cookies below for more information about our use of cookies and similar technologies and an explanation on how you can adjust your settings.
Legal basis for this processing activity: Consent
We may also overlay demographic and lifestyle data from ad networks eg Google to help us understand your lifestyle/behaviours ie homeowner, business owner, what you might be interested in for insight and marketing purposes (also known as “3rd Party”). 3rd Party Data audiences are built using a variety of sources from using contextual keywords we think you may be interested in, ie business owner, website owner, etc with demographic data ie age, and location ie Age 20+, resides in UK.
Legal basis for this processing activity: Legitimate Interests
- Tailored personalised advertising
We deliver targeted advertising to users of our websites and apps. Some advertising is “contextual” meaning it is shown due to the particular webpage you are presently viewing. Other advertising, known as “online behavioural advertising” is shown to you based upon your likely interests, which are inferred from your device’s browsing history. This information is collected through the use of cookies and similar technologies. For more information on controlling your tailored advertising preferences, please see Section 4 on Cookies below.
Ads are tailored to you based upon information they have obtained, such as your browsing history on their own websites.
Where we arrange for you to be shown advertisements, we use technological and contractual mechanisms to protect your cookie data and to ensure that your browsing data used for advertising is not used by advertisers or other website owners for other purposes, such as linking online behavioural advertising data with your contact details, unless you have provided the advertiser or other website with your express permission to do this.
When you are shown an advertisement, our advertising systems do not know who you are or your contact details (such as your name, email address or postal address).
Location information may also be used to tailor the advertising we arrange to be shown. Your demographic information is not shared with advertisers.
We may also target advertising on social media sites to specifically include customers who have registered for our products and services.
Legal basis for this processing activity: Consent
- Location based services and advertising
Where we serve advertising that utilises your device’s location, such as in apps or if you use a search engine (eg if you are looking for a local business), you may switch your location services on, your location will be determined either from a lookup of your IP address in a “GeoIP” database which lists information provided by your ISP (usually the closest town, region or sub region) or your precise location directly from the device (such as through GPS or Wifi on mobile devices) where you have granted permission for us to access this location information via your device settings.
We use this type of information to provide you with a more tailored, relevant advertising experience. Please note if you switch this “off” you may still be delivered ads, but they would not be as relevant to you.
Where you have granted permission to access your device’s location and consented to us to use your data for advertising purposes, this location information may be used to tailor the advertising you receive, including showing you certain advertisements when you are in the vicinity of a particular location (known as the geo-fence area).
Legal basis for this processing activity: Consent
- Measurement and analytics
We may use certain information (such as the websites that you visit and advertisements you see or click on) to help advertisers measure the effectiveness and distributions of their advertisements and promotions.
Legal basis for this processing activity: Legitimate Interests/Consent
- Improving our services and products
We may use your information to monitor and improve our products, content and services. This may include (without limitation):
– developing the style and design of our products and services to help us to make improvements.
– carrying out statistical, technical and logistical analysis to inform our strategic development
Legal basis for this processing activity: Legitimate Interests
- Social Media, blogs and any other public forums
Our websites may provide social media networks, facebook pages and facebook groups whereby we share content to interact and engage with you, including blogs and other user generated content facilities (UGC). Anything that you share will become public information. You should always be careful if you decide to disclose personal information.
Legal basis for processing this data: Consent
3. Legal basis for processing your data
Contract: We process some of your data as a necessary part of performing our contractual obligations to you. For example, ensuring products you buy can be delivered to you.
Consent: Some processing activities will only be done where we have sought your prior consent. If we require your consent, we will provide you with full details of the information that we would like and the rea
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