AI And Digital Marketing. Are you ready to supercharge your business and skyrocket profits?  

This is no longer a distant dream but could be reality. I am super excited to announce the launch of a new suite of AI products (AI & Digital Revolution E-Book), Online AI Course Creator AI Fundementals Training courses (coming soon). The AI Agency will run alongside our well established digital marketing agency to complement our existing AI and Digital Marketing services, can be delivered online o 121 to our client base here in Scotland. Focusing on this niche, as we have always done helping SMEs in Scotland. Howeve we have an exciting announcement to make as we’re now extending our services to help ANY business wordlwide to learn this NOW before it becomes too confusing OR you leave it too late, you competitors gain the competitive edge and you get left behind in the digital dust. Our training and coaching services are ideally suited to older, less tech savvy successful businesses owners, and their employees to embrace the AI and Digital revolution NOW. To learn this at an accelerated rate. So that you don’ thave to take 12 months of learn this like I did. I  have made something I found confusint and difficult and nade it easy.

For that reason, we’ll be extending our offering with our online courses to be available to international markets inc:  Ireland, UK, USA, Australia, Canada, New Zealand and beyond offering a service to successful older-generation businesses.   By allowing us to offer YOU, our clients more comprehensive tailored solutions, to include AI and Digital Tools and AI Automation, combining marketing with the power of automation and AI. Here’s how you can get started and some of the best tools we use:

Ai Agency BOOK A discovery call NOW!

During this call we will find out where you are on your AI And Digital journey. However please note this time must be scheduled to allow us time to prepare for this call. We can analyse your digital readiness and where you are EXACTLY on your journey, with a view to you purchasing one-day Digital + AI business consultation. On the consultation – We’ll explore what your pain points are? Where you need help? In which areas? These  are just some of what is involved in such a consultation, we can then highlight your key activities and deliverables you can expect. We don’t spend all day consulting with you, but we allocate a day to allow us the time required (8 hours) to analyse this and make recommendations of the best tools and apps to fit your needs as each tool is bespoke and customised. Further services may be required for us to help you to implement those, per location of your business.

However you may decide you would want to join our coaching program or mastermind community; this will depend on how much help you feel you need, whether you may require regular ongoing coaching, a hold your hand service, delivered once per week or once per month, if you would prefer more of a hold your hand service, as we’ll be offer ongoing coaching.  This can provide immense value for businesses looking to enhance their digital and AI strategies and drive growth. These intensive sessions offer expert insights, detailed analysis, and actionable recommendations, tailored to your business needs.

Digital Marketing & AI Consultations are also available we offer training on digital marketing and social media marketing, so that you can Do It Yourself (DIY) we’ll give you the skills required to eg set up YouTube channels, tools you can use to produce content ie videos & content for Tik Tok, Insta Reels, Facebook Stories, YouTube Shorts, Landscape videos inc Thumbnails, End Cards, How to Titles, Descriptions and SEO  and shorts or we offer DFY (Done For You) we can use AI and our suite of tools that we have purchased for our own business, and we’ve invested heavily in the AI arena,  and  use our tools for our clients businesses producing content,  videos, blog posts etc.  and content for your digital and social  channels inc AI tools to help automate this.

Understanding Marketing Consultation –

Definition and Scope

A marketing consultation is a professional service where a marketing expert provides guidance, insights, and strategies to improve a company’s marketing efforts. Our  scope can range from digital marketing tactics using AI tools and apps which is tailored and bespoke because the tool you use or deploy should fit the business goals and objectives, this can range from DFY (Done For You) if you require content but can range to provide comprehensive brand positioning and market analysis.

Importance for Businesses

For businesses, a marketing consultation is crucial as it helps identify strengths, weaknesses, opportunities, and threats (SWOT). It also provides a fresh perspective on current strategies and offers new ideas to achieve marketing goals more effectively. We offer marketing plans and digital strategies to help your business grow and gives you a guide that will allow you to benchmark your success and progress and the strategy of where you currently are, or where you want to be and how you are going to get there (the strategy).

What to Expect from a One-Day Marketing Consultation:

Initial Client Meeting
The consultation starts with an initial client meeting, either in person or virtually, to understand the client’s needs, challenges, and objectives. This session sets the tone for the rest of the day and ensures alignment between the consultant and the client.

Discovery and Assessment Phase
During this phase, the consultant gathers information about the client’s business, industry, and competitors. This involves reviewing existing marketing materials, analysing market data, and understanding the client’s target audience.

Preparation Before the Consultation
Pre-Consultation Questionnaire – Clients may be asked to complete a pre-consultation questionnaire to provide background information about their business, current marketing strategies, and specific areas they need help with. This helps the consultant prepare and tailor the session to the client’s needs.

Client Briefing
A client briefing is conducted to discuss the questionnaire responses and clarify any ambiguities. This ensures the consultant has a comprehensive understanding of the client’s situation before diving into the analysis.
Data and Document Gathering
Clients need to gather relevant data and documents, such as marketing plans, performance reports, and customer data, for the consultant to review. This information is crucial for an accurate assessment and effective strategy development.
Setting Clear Objectives
Defining Goals
The consultation includes a session to define clear marketing goals. These could be increasing brand awareness, generating leads, boosting sales, or enhancing customer engagement.

Establishing KPIs
Key Performance Indicators (KPIs) are established to measure the success of the marketing efforts. These KPIs provide a benchmark to track progress and make necessary adjustments.

Comprehensive Market Analysis

Competitor Analysis
A thorough competitor analysis is conducted to understand the competitive landscape. This includes identifying direct competitors, analysing their strategies, and assessing their strengths and weaknesses.

Market Trends
The consultant reviews current market trends to identify opportunities and threats. Understanding these trends helps in crafting a relevant and effective marketing strategy.

SWOT Analysis
A SWOT analysis is performed to evaluate the client’s internal strengths and weaknesses and external opportunities and threats. This analysis provides a holistic view of the business environment.

Customer Analysis

Identifying Target Audience
Identifying the target audience is crucial for any marketing strategy. The consultant helps define the demographic, geographic, psychographic, and behavioural characteristics of the ideal customer.
Customer Personas
Creating detailed customer personas helps in understanding the needs, preferences, and pain points of the target audience. These personas guide the development of tailored marketing messages and campaigns.
Customer Journey Mapping
Mapping the customer journey involves outlining the various touchpoints a customer interacts with during their buying process. This helps in identifying opportunities to improve customer experience and drive conversions.

Review of Current Marketing Strategy

Assessment of Existing Campaigns
The consultant reviews the client’s existing marketing campaigns to assess their effectiveness. This includes evaluating the creative elements, messaging, channels used, and overall performance.

Analyzing Past Performance
Analyzing past performance involves reviewing metrics and data from previous campaigns to identify what worked well and what didn’t. This analysis provides insights for optimizing future efforts.

Identifying Gaps and Opportunities
Identifying gaps in the current strategy and uncovering new opportunities is a key outcome of the consultation. The consultant provides recommendations to bridge these gaps and capitalize on the opportunities.
Brand Positioning and Messaging

Brand Identity
The consultation includes a review of the client’s brand identity, including the brand’s mission, vision, values, and visual elements. Ensuring a strong and consistent brand identity is crucial for effective marketing.

Unique Selling Proposition (USP)
Defining the client’s Unique Selling Proposition (USP) helps in differentiating the brand from competitors. The USP highlights what makes the brand unique and why customers should choose it over others.

Crafting the Right Message

Crafting a compelling marketing message that resonates with the target audience is essential. The consultant helps in developing key messages that align with the brand’s identity and appeal to customers.

Digital Marketing Strategy – SEO and Content Marketing

The consultant can provide recommendations for improving the client’s SEO and content marketing efforts.

This includes optimizing website content, creating high-quality blog posts, and developing a content calendar.

Social Media Strategy
A robust social media strategy is essential for engaging with the target audience. The consultant helps in selecting the right platforms, creating engaging content, and planning social media campaigns.

Email Marketing Tactics

Email marketing remains a powerful tool for nurturing leads and retaining customers. The consultant provides tips on building an email list, crafting effective emails, and automating campaigns.

Lead Generation, Advertising and Promotion Plans:
Online Ad Campaigns
Pay-Per-Click (PPC) campaigns can drive targeted traffic and generate leads quickly. Google PPC ads can be a highly effective digital marketing and online advertising strategy.

95 percent of people go to Google Search when looking for a product or service.

Display Ads can retarget your website visitors wherever they came from additionally they can also target keywords/behaviours/interests and/or in the market data.

Youtube video ads – Ads appear on YouTube and partner sites plus on streaming TV services and can drive brand awareness so great for lining up your ducks ie driving new traffic into your sales funnel from your unknown market.

The consultant can help in running online ad campaigns inc PPC, display and remarketing and/or YouTube ad campaigns to maximize ROI.

Budget Allocation

Effective budget allocation ensures that marketing efforts are cost-efficient. The consultant provides guidance on allocating the budget across different channels and campaigns.

• Developing a Content Plan
• Content Calendar
• A content calendar helps in planning and organizing content creation and distribution. The consultant assists in developing a content calendar that aligns with the client’s marketing goals.
• Content Creation Tips
• Creating high-quality content that resonates with the target audience is crucial.
• The consultant provides tips on content creation, including writing, designing, and multimedia production.
• Distribution Channels
• Choosing the right distribution channels ensures that the content reaches the target audience. The consultant provides recommendations on the most effective channels for content distribution.

AI analysis – Consultation,  can help with an initial analysis and make recommendations during follow up consultations or coaching. AI Tools can be used in recruitment, marketing for estate agents, landscapers, authors, content creators, influencers, any business owner can benefit from embracing AI and Digital.

To find out more about our discovery call visit Corrie D Marketing Discovery Call Onboarding Service Guide A4 Consultations or discovery calls costs £150+vat per hour. Payment terms are in advance. Call Corrie-Dee Whaite on Tel 01294 559480 or Mob 07411 170758 alternatively you can email info@corriedmarketing.co.uk or you can use the contact form on our website CLICK HERE